TITLE

ARMING ADVOCATES

AUTHOR(S)
Ross, Warren
PUB. DATE
September 2007
SOURCE
Medical Marketing & Media;Sep2007, Vol. 42 Issue 9, p81
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the PharmaCorps workshops by PhRMA to provide the public with accurate information regarding the value of medicine in the U.S. According to Ed Belkin, PhRMA VP for communication and public affairs and Christian Clymer, senior director, there are half a million people who are potential spokespersons for the industry, while there are also people critical about the state of healthcare. Therefore he challenges his people to respond and present the facts.
ACCESSION #
26475447

 

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