Time for a Site Overhaul?

September 2007
Journal of Financial Planning;Sep2007 Supplement, Vol. 20, p19
Academic Journal
The article discusses the importance of upgrading financial planning websites. Reasons for upgrading include posting a mission statement that differs from the one currently employed, the presence of text tracking, or distracting animations that keep potential clients from paying attention to the site's message. It is recommended that websites are updated once every two to three years. The hiring of a Web design firm should be the last step in the upgrading process. Firms should expect the entire process to take between three to five months.


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