TITLE

Sell the importance of a good night's sleep

AUTHOR(S)
Perry, David
PUB. DATE
September 2007
SOURCE
Furniture/Today;9/3/2007, Vol. 32 Issue 1, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the discovery of retail bedding expert Craig McAndrews about how retail sales associates sell bedding in the U.S. According to McAndrews, the industry is sacrificing key selling feature when it focuses on specs and prices. He added that the industry delivers a consumer experience that falls short to expectations. INSET: Rx for selling better sleep.
ACCESSION #
26463622

 

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