Factory direct

Young, Dave
September 2007
Furniture/Today;9/3/2007, Vol. 32 Issue 1, p14
Trade Publication
The article offers views of Dave Young, chief executive officer (CEO) of VyMaC Corp., regarding the performance of the factory-direct segment in the furniture industry in the U.S. According to Young, the factory-direct segment has been successful because of its marketing strategy. Young noted that factory-direct manufacturers and retailers realize that being closer to customers is significant in delivering marketing and value proportion strategies. INSET: Channel facts..


Related Articles

  • Specialty stores finally grab top spot. Perry, David // Furniture/Today;9/3/2007, Vol. 32 Issue 1, p12 

    The article reports on the success of the bedding specialty stores to remove furniture stores as the largest channel of distribution for mattresses in the U.S. According to "Furniture Today," the bedding specialty stores have been gaining share for the last six years. The latest report marks...

  • Emerald isle sparkles.  // Cabinet Maker;5/30/2008, Issue 5589, p20 

    The article focuses on the favorable condition of the furniture industry and trade in Ireland. It states that furniture retailers and makers are maintaining their success despite the effect of economic downturn on the property market. It states that the sustenance of their businesses is not a...

  • Integrate mobile. CHRISTIE, GRAHAM // B&T Magazine;3/6/2009, Vol. 59 Issue 2686, p38 

    This article offers ideas on making mobile and effective marketing platform. Particular focus is given to the advantages of a mobile platform. There is a need to identify the addressable brand audience, as well as how this audience can be reached through a variety of mobile channels. It is...

  • CHANNELS ARE OUT. IMPACT IS IN. Compton, Jason // Direct Marketing News;Oct2014, Vol. 36 Issue 10, p24 

    The article focuses on the important role of omnichannel marketing strategies in the success of omnichannel brands in the U.S. It offers ways on how omnichannel brands can become successful by applying these strategies including providing customers with the right information and aligning...

  • Hallmark Takes Baby Steps To Launch a New Brand. Dupré, Elyse // Direct Marketing News;Oct2014, Vol. 36 Issue 10, p40 

    The article focuses on the success of Hallmark Baby, an infant and children's clothing company launched by Hallmark Cards Inc., a company that creates greeting cards and Christmas ornaments, in the U.S. in September 2013. It cites the capabilities of Hallmark Baby that contribute to its success...

  • What it takes to win new India. Terron, Adrian // India Today;5/12/2014, p6 

    The article presents a reprint of the article "What it takes to win new India," by Adrian Terron, which appeared in the 2014 issue of the magazine "India Today." It discusses the significance of taking a disciplined and systematic marketing approach in achieving success with consumers in India....

  • Young steers Verlo to success. Perry, David // Furniture/Today;12/3/2007, Vol. 32 Issue 13, p1 

    The article profiles Dave Young, chief executive officer of VyMaC Corp. Young created the company in 2001 and describes himself as a serial entrepreneur. According to him the company is the largest distributor of sleep kits and related supplies to manufacturing and specialty bedding companies in...

  • Verlo enters Texas.  // Furniture/Today;12/3/2007, Vol. 32 Issue 13, p45 

    The article reports on the launching of Verlo Mattress Factory Stores on Eastex Freeway in Beaumont, Texas. Accordingly, the said factory store, which is owned by Eric Lawrence and Phyllis Lawrence, has 7,000 square feet of space dedicated to retail showroom, warehousing, and on-site custom...

  • Verlo Mattress introduces IntraTouch bedding. Perry, David // Furniture/Today;3/21/2005, Vol. 29 Issue 28, p24 

    Reports on the IntraTouch Sleep System introduced by Verlo Mattress Factory Stores in the U.S. Features of the system; Tradition of the company in offering personalized comfort for their customers; Price information for a queen-sized sleep set featuring the new system.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics