TITLE

Factory direct

AUTHOR(S)
Young, Dave
PUB. DATE
September 2007
SOURCE
Furniture/Today;9/3/2007, Vol. 32 Issue 1, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers views of Dave Young, chief executive officer (CEO) of VyMaC Corp., regarding the performance of the factory-direct segment in the furniture industry in the U.S. According to Young, the factory-direct segment has been successful because of its marketing strategy. Young noted that factory-direct manufacturers and retailers realize that being closer to customers is significant in delivering marketing and value proportion strategies. INSET: Channel facts..
ACCESSION #
26463567

 

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