Camaro 'Rides' High With TLC Viewers

Moss, Linda
September 2007
Multichannel News;9/3/2007, Vol. 28 Issue 35, p16
Trade Publication
The article discusses the results on the enhanced product-placement monitoring application of Nielsen Co. Chevrolet Camaro brand has topped the product placement score when it appears on TLC "Rides" in monitored cable networks. Sears store brand is the top product placement score on broadcast-network television as it appears on ABC "Extreme Makeover Home Edition." The initiative of the company may be used in connection with audience ratings.


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