Starz Bulks Up

Umstead, R. Thomas
September 2007
Multichannel News;9/3/2007, Vol. 28 Issue 35, p10
The article focuses on the consideration of the Starz television channel to introduce original scripted series to its viewers. Executive vice president Stephan Shelanski stresses that introducing originals serve as a good idea to expand its portfolio of programming. With its new originals, the channel hopes to create another destination night outside its Saturday night movie premiers. Original programming could represent as much as 10% of the channel's primetime lineup.


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