Changes Ahead for ESPN

Reynolds, Mike
September 2007
Multichannel News;9/3/2007, Vol. 28 Issue 35, p6
Trade Publication
The article reports on the planned changes of ESPN to better serve its viewers. The television network will make a distribution deal for its ESPN360 product. It expresses its interest on documentaries over scripted fare development. Its new calling card will include a host of live college football and basketball games.


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