Dramatic Summer Gains

Moss, Linda
September 2007
Multichannel News;9/3/2007, Vol. 28 Issue 35, p2
Trade Publication
The article focuses on the impact of scripted series on cable television networks in summer season. The season serves as a dramatic one for cable as a deluge of scripted dramas helped to drive its primetime viewership. Ad-supported cable has defeated the broadcast networks in primetime household viewing by a 2 to 1 margin. It is considered that scripted series bring new viewers into the network.


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