TITLE

Dramatic Summer Gains

AUTHOR(S)
Moss, Linda
PUB. DATE
September 2007
SOURCE
Multichannel News;9/3/2007, Vol. 28 Issue 35, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the impact of scripted series on cable television networks in summer season. The season serves as a dramatic one for cable as a deluge of scripted dramas helped to drive its primetime viewership. Ad-supported cable has defeated the broadcast networks in primetime household viewing by a 2 to 1 margin. It is considered that scripted series bring new viewers into the network.
ACCESSION #
26460763

 

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