This consumer has cash, but she's tired

Evans, Gary
August 2007
Furniture/Today;8/27/2007, Vol. 31 Issue 50, p1
Trade Publication
The article discusses the characteristics of the new demographic group called "exhausted affluent" as well as the effective approaches in marketing to them. The group is being categorized as somewhere between the wealthy winners with an income of $150,000 and the muddled middle with $50,000-$99,999 income obtained annually. According to the article, an effective approach in targeting the group is to create a new sense of self by offering products that provide personalization.


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