TITLE

Nintendo hands UK ad task to Karmarama

AUTHOR(S)
Kemp, Ed
PUB. DATE
August 2007
SOURCE
Marketing (00253650);8/8/2007, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Nintendo Co. Ltd. has handed its Great Britain advertising brief to advertising agency Karmarama following a competitive pitch. The agency takes over the work from Leo Burnett Worldwide Inc., which resigned the business in May 2007, following a disagreement over future strategy. Karmarama, which has been hired on a project basis, has been briefed to continue the brand's strategy of targeting the non-traditional gaming community, such as older players and women.
ACCESSION #
26434841

 

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