TITLE

The energy enigma

AUTHOR(S)
Zegler, Jennifer
PUB. DATE
August 2007
SOURCE
Beverage Industry;Aug2007, Vol. 98 Issue 8, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article deals with the sales of energy drinks in the U.S. According to Information Resources Inc. (IRI), the rapid growth of the category may be slowing. The minimal decline of sales for the leading 10 brands is not reflected in new product launches. Energy drink manufacturers continue to create new brands that speak new demographics.
ACCESSION #
26424674

 

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