Rover hopes 2 facelifts will lift sales as well

Wernle, Bradford
December 1999
Automotive News;12/6/1999, Vol. 74 Issue 5851, p24F
Trade Publication
Discusses the rebranding strategy of Rover company. Distinctive aspects of Rover 25 and 45, formerly known as the 200 and 400; Impact of the change in the car prices on the customers who paid higher earlier prices; Dependence of Rover on its United Kingdom home market.


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