TITLE

Rover hopes 2 facelifts will lift sales as well

AUTHOR(S)
Wernle, Bradford
PUB. DATE
December 1999
SOURCE
Automotive News;12/6/1999, Vol. 74 Issue 5851, p24F
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the rebranding strategy of Rover company. Distinctive aspects of Rover 25 and 45, formerly known as the 200 and 400; Impact of the change in the car prices on the customers who paid higher earlier prices; Dependence of Rover on its United Kingdom home market.
ACCESSION #
2641749

 

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