TITLE

Porsche ad goal: Big bang with few bucks

AUTHOR(S)
Chappell, Lindsay
PUB. DATE
December 1999
SOURCE
Automotive News;12/6/1999, Vol. 74 Issue 5851, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advertising spending of Porsche company. Company's introduction of a sports utility vehicle; Ways developed by Porsche for the advertisement of its cars; Number of cars which the company expects to sell in the United States for 1999.
ACCESSION #
2641746

 

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