TITLE

Keri Takes Firming Tack In `Last Chance' Revival

AUTHOR(S)
Bittar, Christine
PUB. DATE
December 1999
SOURCE
Brandweek;12/13/99, Vol. 40 Issue 47, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Highlights the advertising campaign of Keri Skin Renewal Lotion from Bristol-Myers Squibb. Advertising budget; Competition with Nivea; Sales of Bristol-Myers; Tagline.
ACCESSION #
2641674

 

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