Spice Enters the Red Zone

Bittar, Christine
December 1999
Brandweek;12/13/99, Vol. 40 Issue 47, p1
Trade Publication
Offers a look at how Procter & Gamble plans to launch its Old Spice and Sure antiperspirant/deodorant brands. Budget for the product launch; Target population; Competition with Unilever's Brut.


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