TITLE

Spice Enters the Red Zone

AUTHOR(S)
Bittar, Christine
PUB. DATE
December 1999
SOURCE
Brandweek;12/13/99, Vol. 40 Issue 47, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers a look at how Procter & Gamble plans to launch its Old Spice and Sure antiperspirant/deodorant brands. Budget for the product launch; Target population; Competition with Unilever's Brut.
ACCESSION #
2641668

 

Related Articles

  • Gillette awards BBDO antiperspirant brands. Petrecca, Laura; Cardona, Mercedes M. // Advertising Age;5/3/1999, Vol. 70 Issue 19, p2 

    Reports that Gillette Co. moved its antiperspirant/deodorant brand accounts to BBDO Worldwide. The shift as part of a consolidation by the marketer; BBDO handling the advertising for Gillette's razors and blades; Why the Saatchi & Saatchi advertising agency left Gillette; Growth of the...

  • Clear catchup. Mehegan, Sean // Brandweek;03/31/97, Vol. 38 Issue 13, p1 

    Reports that Procter & Gamble will go national with its Secret Sheery Dry and Sure Clear Dry deodorant product. Combined $41 million in advertising support; Trial promotion via 22 million samples to consumers and in-store demonstrations planned in September and October 1997; Shipment of the...

  • P&G restages its deodorant brands. Sloan, Pat // Advertising Age;5/19/1997, Vol. 68 Issue 20, p14 

    Reveals that Procter & Gamble Co. (P&G) is revamping its antiperspirant/deodorant business with new entries under the Old Spice, Secret and Sure brand names in 1997. The activity follows a wave of entries from competitors; P&G as having the lowest growth rates in the industry; Data on the...

  • Gillette Sensitive takes to the road. Acland, Holly // Marketing (00253650);4/27/2000, p27 

    Reports on Gillette's roadshow marketing campaign for its Right Guard deodorant in Great Britain. Development of the roadshow initiative by The Works Consultancy and CPM Mobile Marketing; Distribution of free products to consumers; Increased competition in the deodorant sector; Benefits of...

  • Europe gets U.S. Secret. Mussey, Dagmar // Advertising Age International;05/10/99, p13 

    Reports on Procter & Gamble Co.'s introduction of the Secret deodorant in European countries after a one-year test marketing in Bad Kreuznach, Germany. Differences in the way men and women sweat; Contrast between the best-selling deodorant types in the United States and Germany; Introduction of...

  • Secret Antes Big Dollars, Scents for 2001. Bittar, Christine // Brandweek;10/16/2000, Vol. 41 Issue 40, p5 

    Reports on the advertising campaign of Procter & Gamble for Secret antiperspirant and deodorant. Estimated budget for the campaign; Purpose of launching the campaign.

  • Right Guard links with extreme sports event. Kleinman, Mark // Marketing (00253650);2/27/2003, p6 

    Reports on the sponsorship deal for Snowbombing sports adopted by the consumer goods manufacturer Gillette Co.'s Right Guard deodorant brand to target the youth market of Great Britain. Television broadcasts organized for the deal; Information on the travel package for the Snowbombing event in...

  • Procter & Gamble.  // Progressive Grocer;Nov2013, Vol. 92 Issue 11, p84 

    The article shows the success of consumer goods manufacturer Procter & Gamble (P&G) in leveraging two commercial innovation pillars to accelerate purchases in the antiperspirants/deodorant category in response to flat household penetration.

  • THE COMMANDER. Facenda, Vanessa L. // Brandweek;4/7/2008, Vol. 49 Issue 14, p18 

    The article profiles advertising executive Scott Beal, who is the brand manager for the Febreze line of deodorant products at Procter & Gamble. A discussion of Beal's work at Procter & Gamble, and of his involvement in the development and marketing of a Febreze candle in 2007 is presented....

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics