Ad Age's World Wire

January 2000
Advertising Age;1/3/2000, Vol. 71 Issue 1, p29
Trade Publication
Presents news briefs concerning advertising as of January 3, 2000. Transfer of the media buying account of Procter & Gamble Company in China; Response of Saatchi amp; Saatchi to claims that the television advertisement it created for a Toyota automobile contained satanic messages; Foreign retailers that are planning to enter the Philippine market in 2000.


Related Articles

  • Untitled.  // Marketing (00253650);7/31/2003, p3 

    Procter & Gamble Co. is investing 5 million pounds in a marketing program to support improvements to its Pampers Baby Dry nappy brand. The activity includes television advertisements from Saatchi & Saatchi PLC that focus on changes such as redesigned leg cuffs. The 5 million pound spend includes...

  • P&G mulls consolidation. Lafayette, Jon; Mandese, Joe // Advertising Age;12/16/1991, Vol. 62 Issue 53, p29 

    Reports on the plan of Procter & Gamble Co. to consolidate network and syndicated television buying in the U.S. Advertising agencies competing for the account; Estimated value of the advertising account; Plans of Procter & Gamble to consolidate additional buying assignments for cable, sports and...

  • Uphill battle at upfronts for UPN. Littleton, Cynthia // Hollywood Reporter -- International Edition;7/3/2001, Vol. 368 Issue 50, p4 

    Reports on indications of recovery of sales activity at UPN. Views of media buyers as of July 2, 2001; Estimated advertising commitments for the 2001-2002 season.

  • `It's about time advertiser got a break' in spot TV. Spain, William // Advertising Age;5/11/1992, Vol. 63 Issue 19, planning pS-26 

    This article states that even if the demand for spot TV time picks up, buyers and sellers say there should be plenty of time available at steady or lower prices during the 1992 fall season. Like cash-strapped consumers who delay their big purchases, spot TV advertisers are postponing their buys...

  • P&G Cooks New Crest Effort. Bittar, Christine // Brandweek;9/27/2004, Vol. 45 Issue 34, p8 

    Presents information on a television advertising campaign created by New York-based Saatchi & Saatchi for Crest Whitening Expressions toothpaste from Procter & Gamble. Participation of chef Emeril Lagasse in the television advertising campaign; Description of the campaign; Amount spent by...

  • P&G puts $10M behind new Ariel. Mussey, Dagmar; Wentz, Laurel // Advertising Age;7/26/2004, Vol. 75 Issue 30, p12 

    Reports on the television and print advertising campaign of Procter & Gamble Co. to promote its Ariel Color & Style fabric detergent. Concept of the television and print advertisements created by Saatchi & Saatchi; Amount allocated for the campaign; Initiative launched in line with the sales...

  • Parlor Tricks from Kelly Ripa. Facenda, Vanessa L. // Brandweek;10/29/2007, Vol. 48 Issue 39, p45 

    The article discusses a television advertisement for Procter & Gamble's Tide 2X Ultra Detergent. In the advertisement talk show host Kelly Ripa is featured having a dinner party and explaining the benefits of the laundry detergent. The regional television advertisement was created by the...

  • Saatchi Cuts the Preliminaries in Ads for Cascade. McMains, Andrew // Adweek Western Edition;01/03/2000, Vol. 50 Issue 1, p5 

    Focuses on the television advertisements of Cascade, Procter and Gamble's (P&G) automatic dishwasher detergent created by Saatchi and Saatchi. Use of humor in the campaign; Features of the campaign; Sales of Cascade during the 12 months that ended April 5, 1999; Amount spent by P&G on Cascade...

  • Old Spice Bows Body Spray for Lads, But Smells Unilever, Gillette Challenge. Bittar, Christine // Brandweek;10/14/2002, Vol. 43 Issue 37, p6 

    Focuses on the television advertising created by Saatchi & Saatchi for the Old Spice deodorant spray product of Procter & Gamble (P&G) in October 2002. Description; Target market; Competitor of P&G.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics