TITLE

RJR tries out direct sales of three cigarette brands

AUTHOR(S)
Pollack, Judann
PUB. DATE
January 2000
SOURCE
Advertising Age;1/3/2000, Vol. 71 Issue 1, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that R.J. Reynolds Tobacco Co. is testing a direct sales program in an effort to bypass retail outlets in the U.S. Since November 1999, the company has been selling More, Now and Vantage cigarette brands through direct mail in seven states, a spokeswoman for the company confirmed. She said the product catalog of the company goes only to adults whose ages are verified through valid photograph identification and other means such as double-blind telephone interviews. The cigarettes are being offered at full, undiscounted retail price and sold only by the carton.
ACCESSION #
2641292

 

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