TITLE

Stonyfield Farm serves first national campaign

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
January 2000
SOURCE
Advertising Age;1/3/2000, Vol. 71 Issue 1, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that U.S.-based yogurt marketer Stonyfield Farm will launch its first national advertising campaign in 2000. In the second quarter of 2000, Stonyfield is likely to roll national with an overall brand campaign as well as product-specific advertisements for new products. The marketer used major media for the first time late in 1999 to promote the launch of its refrigerated yogurt line, Yo Baby. With a lineup that includes 80 refrigerated and frozen yogurt products, the company said it has seen a 36 percent rise in sales in 1999.
ACCESSION #
2641287

 

Related Articles

  • Cultural ideals. Judge, Tom // Dairy Field;Feb98, Vol. 181 Issue 2, p1 

    Features the Stonyfield Farm in Londonderry, New Hampshire. Factors that made Stonyfield the fastest growing company in the yogurt category; Stonyfield's overall mission; Details on the company's business; Challenge faced by Stonyfield in taking their business more broadly across the United...

  • A NATURAL Reputation. Smith, Pamela Accetta // Dairy Field;Jun2002, Vol. 185 Issue 6, p1 

    Features Stonyfield Farm Inc., the fourth largest yogurt company in the U.S. as of June 2002. Leadership of the company in the natural products segment; Commitment to consumer education; Description of the product line.

  • New facility unveiled by Stonyfield Farm.  // New Hampshire Business Review;08/14/98, Vol. 20 Issue 18, p27 

    Reports on Stonyfield Farm's unveiling of an expansion to its yogurt making facility in New Hampshire. Improvements made; Production plans to meet increasing consumer demand; Comment by Gary Hirshberg, president and chief executive officer of Stonyfield.

  • YOU GO, BABY! Sampey, Kathleen // Adweek New England Edition;01/17/2000, Vol. 37 Issue 3, p65 

    Focuses on the test advertising campaign for Yo Baby yogurt product manufactured by Stonyfield Farm company. Details on the campaign; Concept of the campaign.

  • Healthy Fuel. Ingram, Bob // Frozen Food Age;Sep2005, Vol. 54 Issue 2, p28 

    Focuses on an increase in the sales of the yogurt category in the U.S. in 2005. Views of Matt Smith, vice president of marketing CoolBrands International, on yogurt; Overview of the growth trend at Stonyfield Farm according to vice president of communications Kathleen Toomey; Significance of...

  • Stonyfield Farm Yogurt. Jordan, Hope // Business New Hampshire Magazine;May92, Vol. 9 Issue 5, p19 

    Focuses on Stonyfield Farm Yogurt which was honored as the 1992 `Business of the Year' in the manufacturing category. Qualities that have twice put Stonyfield on Inc. Magazine's 500 list and garnered an award from Business Ethics Magazine; Sponsorship given by the company to the Task Force on...

  • Getting Some Culture. Dahm, Lori // Dairy Field;Jan2001, Vol. 184 Issue 1, p53 

    Focuses on the increased use of prebiotic and probiotic ingredients in yogurt formulations. Health benefits of the live active yogurt and probiotic cultures; Stonyfield Farms' introduction of two synbiotic yogurt products which include the prebiotic inulin in their formulation; Basic facts...

  • Fruit-on-the-bottom Cultured Soy.  // Dairy Foods;Apr2003, Vol. 104 Issue 4, p19 

    Features the O'Soy yogurt from Stonyfield Farm Inc. in Londonderry, New Hampshire. Product distribution; Yogurt contents; Flavors available.

  • Facility focus.  // Dairy Field;Oct99, Vol. 182 Issue 10, p14 

    Reports that yogurt-maker Stonyfield Farm Inc. has opened a storage facility in Londonderry, New Hampshire. Floor area of the warehouse opened by Stonyfield; Purpose of the company from opening the storage facility; Advantages and benefits of the business from the additional storage capacity it...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics