Stonyfield Farm serves first national campaign

Thompson, Stephanie
January 2000
Advertising Age;1/3/2000, Vol. 71 Issue 1, p4
Trade Publication
This article reports that U.S.-based yogurt marketer Stonyfield Farm will launch its first national advertising campaign in 2000. In the second quarter of 2000, Stonyfield is likely to roll national with an overall brand campaign as well as product-specific advertisements for new products. The marketer used major media for the first time late in 1999 to promote the launch of its refrigerated yogurt line, Yo Baby. With a lineup that includes 80 refrigerated and frozen yogurt products, the company said it has seen a 36 percent rise in sales in 1999.


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