TITLE

Snyder Communications sale could fetch $2 bil

AUTHOR(S)
Chura, Hillary; Snyder, Beth; Petrecca, Laura
PUB. DATE
January 2000
SOURCE
Advertising Age;1/3/2000, Vol. 71 Issue 1, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Bethesda, Maryland-based advertising company Snyder Communications is seeking upwards of $2 billion in it's effort to be bought. The potential buyers of the company includes Omnicom Group, Interpublic Group of Companies and WPP Group. All potential buyers were said to be looking over financial information on the company. The stock price of Snyder increased to around $20 a share. Analysts said they considered a fair price to be about $25 a share, which would give the company a market value of $1.8 billion.
ACCESSION #
2641286

 

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