TITLE

Checkers tries cartoon heroine to break clutter

AUTHOR(S)
Kramer, Louise; Petrecca, Laura
PUB. DATE
January 2000
SOURCE
Advertising Age;1/3/2000, Vol. 71 Issue 1, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the launch of an animated advertising campaign of fast-food chain Checkers Drive-In Restaurants. The company introduced the campaign in an effort to break through the clutter of fast-food advertising. The company has focused on fresh food in its advertising. Company marketing executive Richard Turer stated that the campaign with a thirty-second television spot will have people talking around the water cooler. The estimated $15 million campaign from Crispin Porter & Bogusky uses Japanese-style animation.
ACCESSION #
2641285

 

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