Presidential ad duels go easy on the negative

Teinowitz, Ira
January 2000
Advertising Age;1/3/2000, Vol. 71 Issue 1, p3
Trade Publication
This article reports that the advertising campaign for various U.S. presidential candidates for the 2000 race has little negativity. With the political season starting early, the campaign has seen almost none of the negative attacks rampant in 1996. Political advertising consultant Stuart Stevens remarked that the difference in the advertising campaigns is remarkable. Half of the advertisements for the 2000 race that can be characterized as negative came from outside groups rather than the presidential candidates themselves.


Related Articles

  • Fall election ads tiptoe around character issue. Teinowitz, Ira // Advertising Age;9/7/1998, Vol. 69 Issue 36, p4 

    This article reports that Republicans are stepping gingerly into the fall election when it comes to running ads mentioning U.S. President Bill Clinton and the White House sex scandal. With the traditional Labor Day kickoff of election campaigns, the president's woes are being directly and...

  • If Only They'd Play Hard to Get. Fairbanks, Eve // Politics (Campaigns & Elections);Feb2008, Vol. 29 Issue 2, p24 

    The author comments on the overflow of information about candidates running for the 2008 presidential elections in the U.S. She relates how it became hard to avoid politics with the presence of presidential campaigns and logos everywhere. She describes how presidential candidates are intruding...

  • What Do You Think of the Election So Far? GANDELMAN, JOE // Moderate Voice;4/7/2012, p7 

    The article offers information on Election Inbox, a non-profit public forum in which voters can send messages to presidential candidates through the social media in the U.S. in 2012. It notes that the Election Inbox may push the election from negative advertising to a more meaningful and...

  • Game Plan. LOWRY, RICHARD; Ponnuru, Ramesh // National Review;8/4/2008, Vol. 60 Issue 14, p39 

    This article presents the authors' views on U.S. presidential candidate Senator John McCain and how he could come from behind to beat opponent Senator Barack Obama in the 2008 election. The authors reflect on McCain's campaign and its failings related to focus and legitimacy. Conservative...

  • Platitudes and sound bites: The political money game.  // Western Farm Press;8/18/2007, Vol. 29 Issue 19, p4 

    The author comments on the money to be spent by 2008 presidential hopefuls for their political campaigns in the U.S. He notes that based on 62 million votes cast in the 2004 presidential election, there will be $16-plus for each vote. He asserted that the largest money will be spent to purchase...

  • Obama Campaign Launches Infomercial. Renfrow, Jacqueline // Response;Sep2008, Vol. 16 Issue 10, p10 

    The article reports on the long-form television commercial intended for the 2008 presidential campaign launched by Democratic presidential nominee Barack Obama in August 2008. The 28-minute, 30-second long-form show aired on ION Television, was largely biographical and featured scenes of Obama's...

  • Bush gets tough in late N.H. ads. Colford, Steven W. // Advertising Age;2/10/1992, Vol. 63 Issue 6, p4 

    This article looks at the political advertisements launched by presidential candidates to the 1992 election in the U.S. President George Bush is entering the final week of the New Hampshire primary with TV spots that rely on his greatest triumphs--the Persian Gulf War and the end of the Cold...

  • Clinton ad: Echoes of JFK. Garfield, Bob // Advertising Age;2/10/1992, Vol. 63 Issue 6, p4 

    This article reviews the political advertisement launched by Great American Media Corp. for the candidacy of Bill Clinton in the 1992 U.S. presidential election. It is unclear whether Bill Clinton is trying to be like Jack Kennedy, or trying to be like Gary Hart being like Jack Kennedy, but he...

  • Pols fire ad barrage at swing states. Crabtree, Susan // Daily Variety;10/13/2004, Vol. 285 Issue 8, p6 

    The article focuses on the latest report by the Wisconsin Advertising Project, which states that fewer people are seeing political advertisements this presidential election cycle, but targeted voters in 10 swing states are getting barraged. The project notes that residents of Ohio and Florida...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics