TITLE

Presidential ad duels go easy on the negative

AUTHOR(S)
Teinowitz, Ira
PUB. DATE
January 2000
SOURCE
Advertising Age;1/3/2000, Vol. 71 Issue 1, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that the advertising campaign for various U.S. presidential candidates for the 2000 race has little negativity. With the political season starting early, the campaign has seen almost none of the negative attacks rampant in 1996. Political advertising consultant Stuart Stevens remarked that the difference in the advertising campaigns is remarkable. Half of the advertisements for the 2000 race that can be characterized as negative came from outside groups rather than the presidential candidates themselves.
ACCESSION #
2641284

 

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