Keebler ads tout variety in $5 mil cookie campaign

Thompson, Stephanie
January 2000
Advertising Age;1/3/2000, Vol. 71 Issue 1, p2
Trade Publication
This article reports that Keebler Foods Co. will launch an adult-targeted television and print advertising campaign in an effort to increase sales of its products. Keebler hopes to encroach on Nabisco's leadership in the chocolate chip cookie segment by touting the many unique varieties of the cookie line. Marketing director for Keebler cookies Carolyn Burns stated that the message of the advertisements will be that the company offers products with a competitive point of difference. Keebler's Chips Deluxe line ranked second in the chocolate chip cookie segment in 1998 with $150 million in sales.


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