Publishers Clearing House deal imperiled

Teinowitz, Ira
January 2000
Advertising Age;1/3/2000, Vol. 71 Issue 1, p36
Trade Publication
This article reports that the $10 million settlement of the class-action lawsuit filed against Publishers Clearing House (PCH) could be in trouble. State attorneys general and the American Association of Retired Persons are among five interested groups that have filed objections to the proposed settlement. A hearing on the objections is set for January 25, 2000 in U.S. District Court in East Saint Louis, Illinois. The filings contend that PCH needs to do more to curb magazine-subscription promotions targeting individual customers with personalized messages and to make the proposed settlement easy to understand and readable.


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