New sports apparel site opens $50 mil review

Friedman, Wayne
January 2000
Advertising Age;1/3/2000, Vol. 71 Issue 1, p34
Trade Publication
This article reports that MVP.com, a new Internet sports apparel Web site, is seeking an advertising agency for $50 million in annual advertising spending. MVP inked a deal with CBS Corporation, which will get an equity stake in the company. The advertising budget includes barter time on CBS properties. MVP is entering a tough sports licensing and apparel industry that has seen little growth according to industry analysts. MVP will have business arrangements with most sporting goods manufacturers through a financial deal with Galyan's Trading Company.


Related Articles

  • Leagas Plays Ball for MVP.com. Voight, Joan; Goddu, Jenn // Adweek Western Edition;01/24/2000, Vol. 50 Issue 4, p4 

    Reports that Leagas Delaney has been named lead advertising agency for MVP.com, a sports apparel retail web site. Athletes involved with MVP.com; Information on BigEdge.com, the other sports e-tailer being handled by Leagas; Television advertising of MVP.com.

  • MVP's value to Galyan's in question. Schoettle, Anthony // Indianapolis Business Journal;1/8/2001, Vol. 21 Issue 44, p3A 

    Analyzes the impact of the relationship between sporting goods electronic retailer MVP.com and Plainfield, Indiana-based Galyan's Trading Co. on the latter's plans for an initial public offering. Financial difficulties faced by MVP.com; Galyan's whole Internet strategy staked on MVP.com;...

  • Galyan's prepares for growth with Web presence. Schoettle, Anthony // Indianapolis Business Journal;04/10/2000, Vol. 21 Issue 4, p5A 

    Reports on the partnership forged by Plainfield, Indiana-based Galyan's Trading Co. with online sporting goods retailer, MVP.com. Benefits of the partnership to Galyan's; MVP.com's investors; History of Galyan's.

  • Sportsline and USA Purchase MVP Assets. Bowers, Katherine // WWD: Women's Wear Daily;1/30/2001, Vol. 181 Issue 20, p9 

    Reports that content provider SportsLine.Com Inc. in conjunction with USA Networks Inc. have purchased assets of embattled sports e-tailer MVP.Com Inc. Promotion of the shop at SportsLine.Com on various USA Network web sites.

  • 3 athletic icons, Galyan's join to develop activewear line. Feitelberg, Rosemary // WWD: Women's Wear Daily;12/22/1999, Vol. 178 Issue 120, p15 

    Reports on the launch and development of the women's activewear Web site MVP.com by athlete celebrities John Elway, Michael Jordan and Wayne Gretzky in coordination with Galyan's Trading Co. and CBS Sports. Media partnership of MVP.com with CBS Corp.; Terms of agreement; Goal of the Web site.

  • Apparel Seen as Loser in Dick's/Galyan's Deal. Lloyd, Brenda // DNR: Daily News Record;6/28/2004, Vol. 34 Issue 26, p4 

    Reports on the changes that Dick's Sporting Goods plans once it acquires the stores of Plainfield, Indiana-based Galyan's Trading Co. in October 2004. Information on the current volume breakdown of apparel in Galyan's and Dick's; Expected sales outcome after the acquisition; Implications of the...

  • Sidelines.  // WWD: Women's Wear Daily;1/20/2000, Vol. 179 Issue 13, p16 

    Reports on developments in sports wear manufacturing companies in the United States as of January 20, 2000. Institutional investments for Lucy.com; Hiring of Paul Wagener as chief information officer of Galyan's Trading Co.; Deal between Nike and Ask Jeeves; Honoring of Women in Sports and...

  • Leagas Wins $50 Mil. MVP.com Biz. Voight, Joan; Goddu, Jenn // Adweek Midwest Edition;01/24/2000, Vol. 41 Issue 4, p99 

    Reports that MVP.com has named Leagas Delaney as lead agency for its advertising account. Value of the account; Sports athletes who are helping to operate MVP; Details on the deals of MVP.

  • MVP.com's Costello opts for 'fast, flexible' shop. Cuneo, Alice Z. // Advertising Age;2/7/2000, Vol. 71 Issue 6, p48 

    This article reports on the qualities of advertising agency preferred by John Costello, marketing executive at online retailer MVP.com. According to Costello, the principles of a good agency partnership are the same for online companies. However, he said that the differences are speed and...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics