AHAA urges Latinos to register their clout

Teinowitz, Ira
January 2000
Advertising Age;1/3/2000, Vol. 71 Issue 1, p28
Trade Publication
This article reports that the Association of Hispanic Advertising Agencies is expanding its advertising over the Internet in order to boost Hispanic voter registration in the U.S. StarMedia Network has launched a Web site which includes biographies of election candidates, position papers, Spanish-language coverage of the presidential race and links to state and local voter registration sites. The Web site comes on top of a humorous advertisement campaign via Irvine, California-based Casanova Pendrill Publicidad.


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