TITLE

M&M's watch the movies and rate them

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
January 2000
SOURCE
Advertising Age;1/3/2000, Vol. 71 Issue 1, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the launch by entertainment Web site Hollywood.com of its M&M's Eye Candy Theatre multimedia movie trailer section in January 2000. The section features streaming video of M&M's spokescharacters watching previews of upcoming films. Consumers can click on movie previews and rate them using a system of one to four M&M's candies. In addition, the site features an M&M's-branded sweepstakes that offers visitors a chance to win two free movie tickets and M&M's wallpaper. Hollywood.com promotes M&M's Eye Candy Theatre via home page tiles, promotional banners, text links and e-mail newsletters.
ACCESSION #
2641212

 

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