TITLE

CTW hunts eyes, ads with Sesame Street

AUTHOR(S)
Gilbert, Jennifer
PUB. DATE
January 2000
SOURCE
Advertising Age;1/3/2000, Vol. 71 Issue 1, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Children's Television Workshop (CTW) is dropping the name CTW Family Workshop from its Web site in January 2000 to focus on its Sesame Street signature brand. The site www.ctw.org already can be reached through www.sesamestreet.com domain. The branding change during the first half of the year to SesameStreet.com is part of a strategic shift to create more opportunities for advertisers with increased advertising sales inventory by getting more people to the site. Although Stephen Gass, acting group president for online at CTW, would not reveal a budget, he said that CTW will spend more money on online advertising and promotions, such as direct e-mail marketing campaigns.
ACCESSION #
2641210

 

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