In the news Patrick Furey

January 2000
Advertising Age;1/3/2000, Vol. 71 Issue 1, p18
Trade Publication
This article features Patrick Furey, president of Rapp Collins Worldwide in Minneapolis, Minnesota, and his preparedness to help coordinate the integrated marketing strategy espoused by the direct marketing agency of Omnicom Group Inc. He says that integrated marketing is the war cry in their business right now. He plans to make use of a wide range of marketing tools to help clients leverage their customer relationships. He says that one-to-one makes the marketing experience unique to each individual.


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