TITLE

In the news Patrick Furey

PUB. DATE
January 2000
SOURCE
Advertising Age;1/3/2000, Vol. 71 Issue 1, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article features Patrick Furey, president of Rapp Collins Worldwide in Minneapolis, Minnesota, and his preparedness to help coordinate the integrated marketing strategy espoused by the direct marketing agency of Omnicom Group Inc. He says that integrated marketing is the war cry in their business right now. He plans to make use of a wide range of marketing tools to help clients leverage their customer relationships. He says that one-to-one makes the marketing experience unique to each individual.
ACCESSION #
2641205

 

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