TITLE

New millennium must face our old problem: unproductive ads

AUTHOR(S)
Crain, Rance
PUB. DATE
January 2000
SOURCE
Advertising Age;1/3/2000, Vol. 71 Issue 1, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the author's views on the changes that need to be done within the advertising industry in the U.S. in 2000. Type of advertising used by dot-com advertisers; Efforts being done by advertisers to establish customer relations; Transformation of the media environment into an infomercial.
ACCESSION #
2641199

 

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