New millennium must face our old problem: unproductive ads

Crain, Rance
January 2000
Advertising Age;1/3/2000, Vol. 71 Issue 1, p16
Trade Publication
Presents the author's views on the changes that need to be done within the advertising industry in the U.S. in 2000. Type of advertising used by dot-com advertisers; Efforts being done by advertisers to establish customer relations; Transformation of the media environment into an infomercial.


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