TITLE

Fear, mania, winners, losers: it's my year 2000 forecasts

AUTHOR(S)
Rothenberg, Randall
PUB. DATE
January 2000
SOURCE
Advertising Age;1/3/2000, Vol. 71 Issue 1, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the author's forecasts for the U.S. advertising industry for 2000. Experience by the U.S. of an advertising-induced recession; Replacement by broadband communication systems of the electronic commerce technology; Emergence of MP3 technology in the music industry.
ACCESSION #
2641198

 

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