Fear, mania, winners, losers: it's my year 2000 forecasts

Rothenberg, Randall
January 2000
Advertising Age;1/3/2000, Vol. 71 Issue 1, p16
Trade Publication
Presents the author's forecasts for the U.S. advertising industry for 2000. Experience by the U.S. of an advertising-induced recession; Replacement by broadband communication systems of the electronic commerce technology; Emergence of MP3 technology in the music industry.


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