Issues await as 2000 opens

January 2000
Advertising Age;1/3/2000, Vol. 71 Issue 1, p14
Trade Publication
This article looks at issues to watch for in the advertising industry in the U.S. in 2000. Dot-coms were the horn of plenty for advertising media in 1999, but the party atmosphere just cannot continue. In the sorting out that will start with 1999 holiday-season sales results, dot-com financial backers will begin sifting through the winners and losers. Some mergers are likely to follow. Another issue concerns relationship building. All the investment in databases, and the huge potential seen in one-on-one marketing and interactivity, means there is an increased responsibility to provide good customer service. Another issue concerns political advertising. U.S. Democrat Bill Bradley laughed off rival politician Al Gore's invitation to substitute debates for TV advertisements in the Democratic presidential campaign.


Related Articles

  • Viacom launches Black Entertainment TV.  // Marketing Week;2/21/2008, Vol. 31 Issue 8, p13 

    The article reports on launch of the U.S. channel Black Entertainment Television (BET) by Viacom Inc., the parent company of MTV and Paramount Comedy, which targeted young black and ethnic minority viewers in Great Britain. Viacom has appointed International Poster Management to handle its...

  • CBS sets cross-sales for youth. Dempsey, John // Variety;11/29/99, Vol. 377 Issue 3, p27 

    Discusses the cross-selling strategy of CBS and Viacom. Benefits of the strategy to CBS; Combined primetime Nielsen rating of the networks in the United States (US); Total advertising revenue of US networks in 1999; Key reason that drives media conglomerates to keep buying and creating networks.

  • How to attract the best in an era of drastic change. Leon, Don // Advertising Age;6/25/2007, Vol. 78 Issue 26, p46 

    The article discusses how to attract talented employees in the advertising industry. The author comments on the innovations of advertising media models with companies such as Google Incorporated and the more traditional market models used by companies such as Viacom Incorporated. It is suggested...

  • 4A's, ad buyers to fight elements of Viacom deal. Teinowitz, Ira; Guilford, Dave // Advertising Age;9/13/1999, Vol. 70 Issue 38, p4 

    Reports on the American Association of Advertising Agency's plan to oppose provisions of the merger deal between Viacom and television network CBS. Merger's impact on the television advertising market; Organization's plan to develop a standard that would help the United States Department of...

  • It's ad buyers turn to speak.  // Advertising Age;9/13/1999, Vol. 70 Issue 38, p40 

    Comments on the merger deal between Viacom and television network CBS Corp. Merger's implications for the television advertising industry; Need for media buyers and advertisers to protect their interests from threats posed by consolidation of the media market.

  • Merger Debate Burns. Consoli, John // MediaWeek;09/20/99, Vol. 9 Issue 35, p6 

    Reports on the impact of the merger of Viacom Corp. and CBS on the television advertising market. Concerns of the American Association of Advertising Agencies; Bill introduced to raise the total television ownership cap; Purpose of CBS in initiating the merger.

  • Heat Index.  // Advertising Age;1/9/2006, Vol. 77 Issue 2, p30 

    The article reports on several events related to the advertising industry as of January 2006. The selection of Jon Stewart for the 78th Academy Awards is addressed. The decision of Viacom/CBS to split into two companies is analyzed. It also looks at the resignation of Fairchild president-chief...

  • CBS' sunny forecast. McClellan, Steve // Broadcasting & Cable;12/11/2000, Vol. 130 Issue 51, p39 

    Focuses on the expected increase in the television advertising revenues of Viacom Inc. for the fourth quarter of 2000 according to executive president Mel Karmazin. Forecasts of the company's earnings from CBS Inc.; Television program contributing the highest revenues.

  • Heavyweights Tip the Scales. Consoli, John // MediaWeek;09/13/99, Vol. 9 Issue 34, p4 

    Highlights the plans of the Viacom/CBS merger to create an advertising-sales powerhouse. Units that will be combined; Impact to advertisers; Concerns of advertisers on how to match the negotiating clout of the sellers; Comments from advertising executives. INSET: Team Viacom/CBS: 20 Key Players.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics