TITLE

Issues await as 2000 opens

PUB. DATE
January 2000
SOURCE
Advertising Age;1/3/2000, Vol. 71 Issue 1, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article looks at issues to watch for in the advertising industry in the U.S. in 2000. Dot-coms were the horn of plenty for advertising media in 1999, but the party atmosphere just cannot continue. In the sorting out that will start with 1999 holiday-season sales results, dot-com financial backers will begin sifting through the winners and losers. Some mergers are likely to follow. Another issue concerns relationship building. All the investment in databases, and the huge potential seen in one-on-one marketing and interactivity, means there is an increased responsibility to provide good customer service. Another issue concerns political advertising. U.S. Democrat Bill Bradley laughed off rival politician Al Gore's invitation to substitute debates for TV advertisements in the Democratic presidential campaign.
ACCESSION #
2641197

 

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