Continental taking tire advertising to the edge

Linsalata, Vera
August 2007
Rubber & Plastics News;8/20/2007, Vol. 37 Issue 2, p18
Trade Publication
The article presents information on Continental Tire North America Inc.'s advertising campaign to revitalize its General brand. Running from June until December 2008, the Charlotte, North Carolina-based tire maker is advertising the General brand in Primedia Inc. and Action Pursuit Group consumer publications with the tagline: "The tire choice of..." Each advertisement has a different theme to appeal to a demographic.


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