August 2007
Rubber & Plastics News;8/20/2007, Vol. 37 Issue 2, p8
Trade Publication
The article presents results of a web poll in which readers were asked whether they will re-think their buying habits following the recent safety-related recalls of tires and various other Chinese-made goods. 42.9% readers said that they will try to buy American whenever possible.


Related Articles

  • Biotechnology Faces Public Opinion.  // Futurist;Mar/Apr89, Vol. 23 Issue 2, p54 

    Reports that the success of biotechnology is not inevitable unless the public is convinced the potential benefits exceed any potential harm. Comments from Warren C. Hyer Jr., managing director of the American Biotechnology Association, about public opinion related to biotechnology; Ways in which...

  • Understanding the brand name game. Howard, Sara // B&T Magazine;2/29/2008, Vol. 58 Issue 2648, Special section p13 

    The article focuses on the brand names of products. It states that in order for a product name to have a recall on consumers, it should convey both meaning and feeling at the same time, and that it should be able to tell a story as well as connect emotionally with customers. It recommends to...

  • CREATING AN IMAGE.  // Practice of Public Relations: A Caribbean Perspective;1998, p13 

    The article offers the author's insights regarding the projection of corporate image. The author states that the companies will always attempt to project the right image or overall impression which will encourage the public to view it positively as well as support the product or service being...

  • Overlap of Opinion Leadership Across Consumer Product Categories. King, Charles W.; Summers, John O. // Journal of Marketing Research (JMR);Feb1970, Vol. 7 Issue 1, p43 

    This article analyzes the overlap of opinion leadership across six broad product categories; its data suggest substantial overlap--particularly across those product categories of similar interest.

  • Group calls for wider recall as NHTSA raises death toll. Moore, Miles // Tire Business;2/12/2001, Vol. 18 Issue 22, p3 

    Focuses on the importance of a wider recall of the National Highway Traffic Safety Administration on the death toll increase. Expansion of the 6.5 million tire recall for Bridgestone/Firestone Inc.; Investigations for Firestone and Wilderness AT; List of high fatalities.

  • NEWS IN BRIEF.  // Tire Business;7/30/2012, Vol. 30 Issue 9, p4 

    The article offers news briefs related to the tire industry that includes recalling a small number of International LoneStar trucks by Navistar Inc. for possible wheel defects, unemployment insurance claims fall to four-year low for the week ended on July 7, 2012 and publication of a new...

  • What buyers really want.  // Money (Australia Edition);Jul2011, Issue 136, p53 

    The article offers information on Australian homebuyers' preferences according to a poll conducted by real estate agent PRDnationwide which shows 57% of 1,300 respondents considered public transport as the most important amenity to have nearby.

  • What women want.  // Discount Store News;10/17/94, Vol. 33 Issue 20, pA10 

    Cites a survey by EDK Forecast on women's opinions on intimate apparel. Shopping preferences; Dissatisfaction with lingerie choices in stores; Comment that bra advertisements sell lingerie from a man's perspective.

  • CONSUMER BENEFITS VERSUS PRODUCT ATTRIBUTES: AN EXPERIMENTAL TEST. Tsung Wen Wu; Day, Ralph L.; MacKay, David B. // Quarterly Journal of Business & Economics;Summer88, Vol. 27 Issue 3, p88 

    Product attributes and subjectively assessed benefits are recognized as alternative ways of providing information about product characteristics for use in multiattribute preference models. Product attributes and two levels of benefits are operationalized and evaluated in an experimental study....


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics