TITLE

Merchandising the Unexpected

AUTHOR(S)
Belanger, Mehgan
PUB. DATE
August 2007
SOURCE
Convenience Store News;8/27/2007, Vol. 43 Issue 11, p85
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents suggestions on how to expand business by cross-merchandising of products. It is stated that businessman should take the opportunity to satisfy customers by offering them items that coincide with the attraction. Andy DeSiena, owner of Doc James Cigars & Golf bought the small cigar shop in 1993, which he later expaned by cross merchandising golf products along with cigars.
ACCESSION #
26394901

 

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