Hispanic insights

August 2007
Convenience Store News;8/27/2007, Vol. 43 Issue 11, p12
Trade Publication
The article presents suggestions for convenience-store retailers to strengthen their relationship with Hispanic shoppers. It advices retailers to target these consumers by placing stores in the heart of the Latino communities. It insists retailers to import products from various Latin countries to attract Hispanic shoppers. It also suggests retailers to earn Hispanics' respect and loyalty by making contributions and maintaining active sponsorships with community events and programs.


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