TITLE

Hispanic insights

PUB. DATE
August 2007
SOURCE
Convenience Store News;8/27/2007, Vol. 43 Issue 11, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents suggestions for convenience-store retailers to strengthen their relationship with Hispanic shoppers. It advices retailers to target these consumers by placing stores in the heart of the Latino communities. It insists retailers to import products from various Latin countries to attract Hispanic shoppers. It also suggests retailers to earn Hispanics' respect and loyalty by making contributions and maintaining active sponsorships with community events and programs.
ACCESSION #
26394887

 

Related Articles

  • The One You're Looking For: Target Customer.  // Convenience Store News;10/16/2004, Vol. 40 Issue 13, p204 

    This article reports that high-growth retailers recognize their "best customers" who are not only those spending the most with them but also those who are the most "open to spend" with them. Chico's Passport Club marketing and loyalty program is acknowledged for building strong customer...

  • Male, Blue-Collar…and Hispanic? Kress, Melissa // Convenience Store News;Oct2012, Vol. 48 Issue 13, p176 

    The article presents information on the Hispanic American consumers, their demand and their preferences when they shop from convenience stores (c-stores). It mentions that c-store chain such as BP's ampm chain launched a separate website and employed a media campaign,including television, radio,...

  • Shoppers Seek Old Lure. Wilson, Marianne // Chain Store Age;May2003, Vol. 79 Issue 5, p194 

    Comments on the importance of emotional connection between a retail store and its customers. Scarcity of retail stores that build emotional connection with customers; Lack of passion factors in the retail industry; Significance of emotional connection in building customer loyalty.

  • The Hispanic Market.  // Gourmet Retailer;May2005, Vol. 26 Issue 5, p12 

    The article reports on growing Hispanic market in the United States. Five out of 10 retailers surveyed are expanding their product offerings to maximize sales to the growing Hispanic market. Supermarket operators appear to be the most aggressive at this time, with more than half (58 percent) of...

  • Hispanic retail sales.  // Crain's New York Business;4/3/95, Vol. 11 Issue 14, p34 

    Presents a graph on the findings of Strategy Resource Corp.'s study on the consumer spending of Hispanics in New York state by category of retail stores. Includes food stores; Automotive; Eating places; General Merchandise; Apparel stores; Furniture.

  • Purchase Practices of Customers at Corporate Retail Outlets in Selected Cites of Andhra Pradesh. Raghunadha Reddy, P.; Babu, N.Giri; Sambaiah, C. // International Journal of Exclusive Management Research;Sep2012, Vol. 2 Issue 9, p1 

    Retailing is all about the distribution of goods and services because retailers play a key role in the journey that products make from a manufacturer, a grower or service-provider to the person who consumes. One of the significant factors responsible for the success of unorganized retail stores...

  • Do you provide world-class service? Guld, Michael // Value Retail News;Apr2008, Vol. 26 Issue 3, p22 

    The author discusses actions that will identify how a customer perceives the level of customer service of retailers. He notes that helping customers understand a variety of offerings available and what best fits each need will establish loyalty. He cites that broken promises cause...

  • Value proposition must be current.  // Chain Drug Review;9/28/2009, Vol. 31 Issue 16, p35 

    The article reports on the significance of value proposition in keeping high-value customers in the U.S. A report from Catalina Marketing Corp.'s Pointer Media Network and the CMO Council offers suggestions in taking direct actions to increase customer loyalty amid the economic downturn....

  • This Golden Rule Job Description will gain more business.  // Westchester County Business Journal;1/17/2005, Vol. 44 Issue 3, p47 

    Provides tips for improving customer relations, building customer loyalty and increasing sales in deli shops. Courtesy and promptness in serving the customer; Organization of food items on display; Cleanliness in the shopping areas.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics