Ads Help Big Easy Tourism Come Back
- Tiger time at Exxon. // Advertising Age;7/8/1991, Vol. 62 Issue 28, p34
Focuses on the advertising campaign for Exxon Corporation's Phase IV gasoline. Introduction of Exxon's tagline; Description of the television spot.
- Warming Up to Kerry. Lippert, Barbara // Adweek;5/10/2004, Vol. 45 Issue 19, p50
The article focuses on the advertisement campaign launched by American Presidential candidate John Kerry to improve his public image. Kerry's new $25 million campaign, featuring biographical spots that define who he is and what kind of president he wants to be, have come at right time plus,...
- Customized commercials re-energize TV. Faber, Neil // Advertising Age;2/15/1993, Vol. 64 Issue 7, p26
Focuses on the effort of beverage firm Pepsi-Cola to produce Super Bowl-themed local spot television promotional campaigns in the U.S. in 1993. Number of commercials that were customized by Pepsi-Cola to the specifications of local retail outlets; Reason for the success of the campaign; Demand...
- Pac Bell touts superhighway in new TV ads. // Advertising Age;1/31/1994, Vol. 65 Issue 5, p14
The article reports on the television advertising campaign launched by Pacific Bell Corp. that promotes the company's plan for an interactive superhighway. The company plans to offer video on demand, home shopping and videogames. The television spots were developed by Foote, Cone and Belding.
- Foster's relaunches Cougar bourbon. Wentz, Laurel; Madden, Normandy // Advertising Age;8/30/2004, Vol. 75 Issue 35, p12
Reports on an advertising campaign developed by Carlton & United Beverages for the Cougar bourbon in Australia. Information on product extensions of the drink; Details of television spots created for Cougar.
- Making local connections. // Advertising Age;1/4/1999, Vol. 70 Issue 1, p29
This article reports on an advertising campaign that was launched by the Television Bureau of Advertising as of January 1999 which touts the use of local spot television to advertisers. The first 30-second spot shows a man on the street seeking medical advice with a bullhorn. More than 300...
- Taste buds come alive, wear costumes in Zaxby's ads. // Nation's Restaurant News;10/25/2004, Vol. 38 Issue 43, p14
The article focuses on advertising campaigns of a fast-casual chain of 200 units in the Southeast, Zaxby's. Advertising does more than sell products. In a series of clever TV spots for Zaxby's, a spot titled "Pencil" opens on a shot of a dozen or so pencils stuck into the ceiling of an office....
- Judy Hu. Goldrich, Robert // SHOOT;10/6/2006, Vol. 47 Issue 16, p10
The article presents an interview with Judy Hu, executive director for advertising and branding at General Electric (GE). Hu joined GE four years ago, shortly thereafter launching the "Imagination At Work" campaign. Her "One Second Theater" translates into what's evolved into an extra dimension...
- Steak for a rowdy crowd. // Advertising Age;12/7/1998, Vol. 69 Issue 49, p54
This article features the No rules, just right, a television advertising campaign launched by steak chain Outback Steakhouse in December 1998. The campaign, worth approximately $30 million, includes three 30-second commercials positioning the 519-unit steak chain as a casual place to break rules...