Ads Help Big Easy Tourism Come Back

Moss, Linda; Hearn, Ted
August 2007
Multichannel News;8/27/2007, Vol. 28 Issue 34, p29
The article reports on cable company Cox Communications Inc.'s tourism campaign in New Orleans, Louisiana. The company is encouraging employees to participate in Volunteer New Orleans, an effort headed by Brad Grundmeyer, the system's manager of public and government affairs. According to the authors, more than 304,000 television spots have aired all in an effort to boost New Orleans' economy two years after Katrina Hurricane impacted the city.


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