TITLE

Poker Site Promos Speed's 'Pinks: All Out'

AUTHOR(S)
Haugsted, Linda
PUB. DATE
August 2007
SOURCE
Multichannel News;8/27/2007, Vol. 28 Issue 34, p23
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the television program "Pinks: All Out." "Pinks: All Out" is a 1950s-style drag racing show in which contestants try to win the losing racer's car. Tom Livernois, Speed director of marketing and advertising states that executives were looking for a break-out way to reach young men and plan to try the approach via other online advertising buys.
ACCESSION #
26391434

 

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