No Minor Market

Kridel, Tim
August 2007
Multichannel News;8/27/2007, Vol. 28 Issue 34, p14
The article reports on efforts by U.S. television networks to cater to Hispanic children and adults in light of the rising Hispanic population. Verizon Communications' FiOS TV has four kids channels in its Spanish tier. Disney Channel aired "Cheetah Girls" in Spanish and will release "Wizards of Waverly Place" in Spanish. Nickelodeon says that its "Dora the Explorer" and other English-language shows are popular with Latino households because Hispanic kids have become bilingual.


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