TITLE

Not Just for Kids Anymore

AUTHOR(S)
Kridel, Tim
PUB. DATE
August 2007
SOURCE
Multichannel News;8/27/2007, Vol. 28 Issue 34, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that kids, teens and tweens networks in the U.S., including Cartoon Network, Nickelodeon and Voom HD, have been exploring ways to take advantage of the finding that more and more male adults are viewing kids programs with their children. According to television executives, co-viewing occurs because parents want to spend time with their children and because many kids' programs also appeal to adults, such as anime shows.
ACCESSION #
26391384

 

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