Not Just for Kids Anymore

Kridel, Tim
August 2007
Multichannel News;8/27/2007, Vol. 28 Issue 34, p12
The article reports that kids, teens and tweens networks in the U.S., including Cartoon Network, Nickelodeon and Voom HD, have been exploring ways to take advantage of the finding that more and more male adults are viewing kids programs with their children. According to television executives, co-viewing occurs because parents want to spend time with their children and because many kids' programs also appeal to adults, such as anime shows.


Related Articles

  • Kids May Be Toddling Away From Television. Katz, Richard // Variety;12/21/98, Vol. 373 Issue 6, p39 

    Reports on the decline of children's television viewership for the year 1998 in the United States. Comment from Shelly Hirsch, chief executive of Summit Media, which creates children's shows; Theory on the decline; View of Robert Sieber, vice president of audience development for Turner.

  • Catching the next wave. Hall, Wendy Jackson // Variety;1/14/2002 Supplement, Vol. 385 Issue 8, p25 

    Interviews several television executives and producers in the U.S. about children's programming in the U.S. television. Selection of television program time slots; Assessment of the behavior of children; Information on children as television audience; Different animated program shown in the U.S.

  • Kids Business Looks For Grown-Up Boost. Lafayette, Jon // Broadcasting & Cable;3/21/2011, Vol. 141 Issue 12, p10 

    The article reports on the growth of the television (TV) business for children in the U.S. It reveals that TV market for children is expected to be stronger for a lot of mothers are also watching with their offspring. It notes that marketers are also targeting the parents to reach the 1 billion...

  • About Face: A Story of Gender and Race in the Kids' TV Space. Akerman, Anna; Strauss, Andrea; Bryant, J. Alison // Conference Papers -- National Communication Association;2008, p1 

    A content analysis of television characters in programming on channels most watched by U.S. children aged 2-11 was conducted across five time points (1999, 2001, 2003, 2005, 2007). The relative frequency of demographic characteristics (gender and race) over time was assessed. Results suggest...

  • Spain TV regs protect kids. Hopewell, John // Daily Variety;12/3/2004, Vol. 285 Issue 44, p12 

    Reports on the changes in the rules of the government regarding television programming for children in Spain.

  • Kids Going Steady. Becker, Anne // Broadcasting & Cable;3/10/2008, Vol. 138 Issue 10, p13 

    The article reports on the efforts of the kids' television networks to compete the tough economic situation in the U.S. It is stated that the advertisers always fight for a limited number of slots in the holiday season such as the weeks before Easter and the start of school. The Nickelodeon will...

  • Parents share in experience. Tracy, Kathy // Variety;10/2/2006, Vol. 404 Issue 7, pB8 

    The article focuses on a move being considered by children's TV networks that would cater to co-viewing audiences in the U.S. Alan Gregg, Alliance Atlantis vice president of children's TV, believes the industry is going to see a rise in live-action family programming and a change in style....

  • Family shows find new auds. Mallory, Michael // Variety;03/26/2001, Vol. 382 Issue 6, pM31 

    Provides information on children's television programs and animated series in the United States. Ratings of the family-oriented shows `The Gilmore Girls' and `Seventh Heaven'; Discussion on the preferences of children and teenage viewers; Details on the television programming of Nickelodeon and...

  • Family Shows Are Serious Business. Kipnis, Jill // Billboard;6/18/2005, Vol. 117 Issue 25, p26 

    Provides information on the profitability of family entertainment tours across the U.S. as of June 2005. Revenue of Disney on Ice in 2004; Launch of several Sesame Street tours in the 25th anniversary season of the show; Range of ticket prices for family tours.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics