Shorter Fare Keeps Viewers Longer

Kridel, Tim
August 2007
Multichannel News;8/27/2007, Vol. 28 Issue 34, p11
The article discusses the benefits of interstitials and short content programs. Programmers are investigating how to turn young viewers' short attention spans to opportunities as they look for entertainment programs that would make them stick to a channel instead of channel surfing. This is being studied by Stuart Snyder, executive vice president and chief operating officer of Turner Broadcasting in charge of Animation, Young Adults and Kids Media Group.


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