Web 2.0 Meets CRM 2.0

Enrico, Rick
July 2007
Retail Merchandiser;Jul/Aug2007, Vol. 47 Issue 6, p42
Trade Publication
The article provides information on customer relationship management 2.0 (CRM 2.0) software. CRM 2.0 describes interactive exchange that businesses and customers can "connect into," to match customer needs, requirements and expectations with those businesses who can best fulfill them. The organizing principles of CRM 2.0 are to create high value relationships between the enterprise and its customers, partners, and employees.


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