NZ Wood -- for a better world

August 2007
New Zealand Tree Grower;Aug2007, Vol. 28 Issue 3, p35
The article focuses on the NZ Wood campaign for the forest industry in New Zealand. The New Zealand Farm Forestry Association (NZFFA) representative on the NZ Wood Management Committee Bruce Bulloch believes that the campaign will have a positive effect for farm foresters, not just corporate growers. A survey conducted by UMR Research shows that citizens have many positive perceptions towards wood. At the center of the NZ Wood message is the importance of planted forests and use of wood as a counter to climate change. The campaign aims to grow the domestic consumption of wood and to promote positive perceptions of plantation forests and wood by creating a common platform in the industry.


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