TITLE

Who Needs a Red Dot?

AUTHOR(S)
Betbeze, Philip
PUB. DATE
September 2007
SOURCE
HealthLeaders Magazine;Sep2007, Vol. 10 Issue 9, p53
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article focuses on Novaplus, a private-label brand of Novation which offers price cut in return for a health provider's willingness to forego the brand name. One institution that have switched to Novaplus was the Davis Health System of the University of California. It has been observed that every time a private-label product is introduced, there are challenges from the clinical staff.
ACCESSION #
26377694

 

Related Articles

  • When less means more. Escobar, Michal Christine // Store Brands;Sep2014, Vol. 36 Issue 9, p27 

    The article offers ideas and suggestions on how to begin or refine sustainable packaging practices for store brands. Topics cited include the minimization of waste and maximization of product delivery and value through source reduction, the use of renewable resources from suppliers that have a...

  • UK Private Label: European Brand Leader? Koskinen, Satu // European Retail Digest;Mar1999, Issue 21, p5 

    Focuses on the private label in Great Britain. Definition of private label; Growth in private label; Factor that influenced overall private label penetration growth during the 1990s; Details of private label across Europe.

  • Not so private anymore.  // Snack Food & Wholesale Bakery;Jun2000, Vol. 89 Issue 6, p116 

    Focuses on private label and branded snack and bakery foods in the United States (U.S.). Percentage of people in the U.S. who eat three meals a day; Trend in packaging of private label snacks; Sales of private label snacks between 1998 and 1999; Factors attracting customers to private label...

  • Private label evolution. Harrison, Dan // Frozen Food Age;Mar98 Supplement Private Label, Vol. 46 Issue 8, p4 

    Focuses on the value of private label and its impact to several retail stores. Tangible improvements in private label quality; Categories dominating frozen private label; How store brands can be a vital component in effecting and maintaining store image.

  • Private labels on parade. Day, Julia; Khan, Yasmeen // Marketing Week;10/5/2000, Vol. 23 Issue 36, p46 

    Focuses on the gains made by private-label goods in Great Britain. Purpose of retailers for using private-label goods; Penetration rates of private label goods in Great Britain and Europe; Countries with low levels of private-label consciousness.

  • Brand name recognition shifts from the products to the stores. Lisanti, Tony // Discount Store News;2/21/2000, Vol. 39 Issue 4, p12 

    Editorial. Talks about the problems faced by retailers, suppliers and consumers regarding the balance of merchandising products between brand name and private labels. Information on mass market retailers that explore their store brand strategy and proprietary brands; Way to analyze and...

  • 'ENORMOUS OPPORTUNITIES' IN PRIVATE LABEL.  // Food & Beverage Packaging;Nov/Dec2009, Vol. 73 Issue 11, p23 

    The article discusses the findings of a research study about the potential growth for the private level products, conducted by Information Resources Inc. (IRI)

  • Publix Gives Away Free Store Brands. Angrisani, Carol // Supermarket News Expert Blog;3/4/2013, p10 

    The article reports on the free private-label versions of national-brand items which will be given out by Publix Super Markets so that shoppers can compare which they prefer.

  • Buck privates. Khermouch, Gerry; Spethmann, Betsy // Brandweek;1/1/96, Vol. 37 Issue 1, p1 

    Reports on the competition between name brands and private-labels in beer, soft drink, cigarette and diaper categories in the United States in 1995. Lower sales for the private-label brands; Effective use of pricing and promotional strategies; Prospects for private-label brands; Sales...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics