Who Needs a Red Dot?

Betbeze, Philip
September 2007
HealthLeaders Magazine;Sep2007, Vol. 10 Issue 9, p53
This article focuses on Novaplus, a private-label brand of Novation which offers price cut in return for a health provider's willingness to forego the brand name. One institution that have switched to Novaplus was the Davis Health System of the University of California. It has been observed that every time a private-label product is introduced, there are challenges from the clinical staff.


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