The Right Recruiter

Shaw, Gienna
September 2007
HealthLeaders Magazine;Sep2007, Vol. 10 Issue 9, p49
This article offers guide to improving a hospital's physician sales program. On average, a physician may generate an estimated $1.5 million in revenue from referrals, tests and procedures performed in hospitals. The figure was based on the 2007 Physician Inpatient/Outpatient Survey that was conducted by Merritt, Hawkins & Associates. CEO Jack O. Bovender, Jr. was one of the people involved in the recruitment effort when the continental division of HCA started its physician sales.


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