Rowe, Molly
September 2007
HealthLeaders Magazine;Sep2007, Vol. 10 Issue 9, p48
This article presents the insights of Kirk A. Calhoun, president at the University of Texas Health Center in Tyler, Texas, about the Pharmacy Brown Bag Day. He believes that this annual daylong event increases patients' involvement in their care, reduces medication errors and cuts costs. To create awareness about the event, the organizers of the event distribute fliers and post newspaper advertisement, and postcards are given to patients who had clinic appointments.


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