College Textbook Net Sales Dip 0.2% in June

August 2007
Educational Marketer;8/20/2007, Vol. 38 Issue 16, p8
Trade Publication
The article reports on the financial performance of college textbooks sales in the U.S. According to the figures of the Association of American Publishers, college textbooks sales in June 2007 decreased by 0.2% to $233.9 million and its gross sales increases only by 1.6% to $293.1 million, while returns increased by 8% to $69.2 million. In addition, the gross sales of textbooks increased by 2.3% or $607.6 million which attain an average rate return.


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