Assessment Seen as "High Value" for Princeton Review

August 2007
Educational Marketer;8/20/2007, Vol. 38 Issue 16, p1
Trade Publication
The article discusses the financial performance of Princeton Review Inc. in the U.S. The company's K-12 Services incurred a revenue of $8.9 million in the second quarter with an operating loss of $477,000. Princeton new chief executive officer Michael Perik predicts that their assessment revenue will increase by $2.5 million in the second quarter and $7.6 million in the first six months of their 2007 operations because of the availability of the new and renewed accounts.


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