Nelson Enters the U.S. K-12 Supplemental Market

August 2007
Educational Marketer;8/20/2007, Vol. 38 Issue 16, p1
Trade Publication
The article reports on the strategic move of Nelson Education Ltd. in the U.S. According to the author, the company's strategic plan is to target the K-12 supplemental market and launches two-pronged probe stateside products to expand their marketing and sales coverage in educational industry. In addition, the company is also developing their own line of supplemental products and literacy materials for students learning and advancement.


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