TITLE

NBA TV may bounce toward Time Warner

AUTHOR(S)
Dempsey, John
PUB. DATE
August 2007
SOURCE
Daily Variety;8/21/2007, Vol. 296 Issue 36, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Time Warner became the leading media company for the takeover of NBA TV in the United States. Time Warner can help increase the viewership of the network which is supported by advertisements. The company might be able to negotiate better deals for NBA TV, which is relegated to digital sports tiers. Comcast Corp. is considered the rival of Time Warner for the takeover of NBA TV.
ACCESSION #
26358790

 

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