NBA TV may bounce toward Time Warner

Dempsey, John
August 2007
Daily Variety;8/21/2007, Vol. 296 Issue 36, p13
Trade Publication
The article reports that Time Warner became the leading media company for the takeover of NBA TV in the United States. Time Warner can help increase the viewership of the network which is supported by advertisements. The company might be able to negotiate better deals for NBA TV, which is relegated to digital sports tiers. Comcast Corp. is considered the rival of Time Warner for the takeover of NBA TV.


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