Behind the Design

Pantaleo, Susan
August 2007
Furniture/Today;8/20/2007, Vol. 31 Issue 49, p52
Trade Publication
The article suggests ways on how the furniture industry can attract women shoppers. According to the author, color creates an immediate emotional reaction, but women are searching for the perfect answer to their decorating needs. Key features that women are looking for in a furniture design include recognizable brands, style with a comfortable and fresh flair, affordable quality to justify the purchase and multi-functions and hidden functions to add value, while saving space and time.


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