TITLE

Behind the Design

AUTHOR(S)
Pantaleo, Susan
PUB. DATE
August 2007
SOURCE
Furniture/Today;8/20/2007, Vol. 31 Issue 49, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article suggests ways on how the furniture industry can attract women shoppers. According to the author, color creates an immediate emotional reaction, but women are searching for the perfect answer to their decorating needs. Key features that women are looking for in a furniture design include recognizable brands, style with a comfortable and fresh flair, affordable quality to justify the purchase and multi-functions and hidden functions to add value, while saving space and time.
ACCESSION #
26339960

 

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